Our Services
OUR SERVICES
At Chilli Pepper Designs, we combine innovative interior design and styling with cutting-edge CGI to create immersive digital experiences for world-class brands. Specialising in interior, exterior, and commercial visualisations, we bring concepts to life with photorealistic renders, 360° views, animations, and AR-ready models. Our work transforms products from simple digital listings into captivating, lifelike experiences, helping brands showcase their designs with clarity, impact, and style, long before they even reach production. By blurring the line between reality and digital, we elevate your brand’s presence and make every project an experience customers cannot resist.
3D Modelling
We offer professional 3D modelling services, turning your ideas into highly detailed, lifelike digital models. Our talented team can create virtually anything, from soft, plush chairs to solid hardwood dining tables, capturing every curve, texture, and material with precision. We focus on quality and realism, ensuring that each model’s textures, lighting, and proportions are accurate and true to life. Every 3D model is meticulously crafted from scratch, with our team carefully building and refining each element by hand in the virtual space. Once created, your models can be used time and time again, not just for lifestyle and e-commerce imagery, but also for animations, 360° views, product configurators, and more. This flexibility ensures your 3D assets work hard across every project, saving you time while keeping your content consistent and visually striking.
Interior Visualisations
Our Interior Stylist team and CGI artists create hyper-realistic room renders that let clients experience a space that doesn’t even exist. Every detail, from colour and lighting to spatial layout, is meticulously crafted to capture the essence of the design. By incorporating lifestyle imagery, we show how the space can be lived in, highlighting both functionality and comfort. This creates an emotional connection, helping clients imagine themselves enjoying the environment and making the design feel real and relatable. These immersive visualisations not only enhance the appeal of your spaces but also boost sales and marketing efforts. They engage potential buyers, strengthen brand identity, and provide compelling content for websites, social media, brochures, and presentations, ultimately increasing customer engagement and giving your brand a competitive edge.
Furniture Visualisations
Our team of expert 3D modellers specialises in creating highly realistic and evocative CGI images and 3D models of furniture, from timeless classics to ultra-modern, cutting-edge designs. Detailed 3D models allow designers to explore different variations with ease, while clients can visualise bespoke pieces with stunning realism before they’re produced. We offer versatile solutions to suit any need: clean white background cut-outs for e-commerce, or fully rendered lifestyle scenes that showcase your furniture in context, perfect for marketing, presentations, or advertising. Using advanced techniques, we accurately capture textures, materials, and fabrics, bringing every concept to life for domestic interiors or large-scale commercial environments. Your 3D models can then be used across digital platforms, videos, and interactive experiences, maximizing their impact and value.
Commercial Visualisations
From warehouses and offices to showrooms and art galleries, we create highly detailed, photorealistic visualisations that bring any space to life. For showrooms and galleries in particular, we work closely with clients to plan layouts and design the environment even before it is curated, considering lighting, sightlines, display placement, and flow to ensure the space feels inviting and functional. Whether it’s arranging art pieces, furniture collections, or product displays, our visuals allow clients to experience the space in advance, refining the design to perfection. Alongside stunning static images, we provide immersive video walkthroughs and interactive 3D tours, enabling full exploration and evaluation of the space in real time. This foresight helps reduce surprises, streamline setup, and ensures every exhibition or showroom achieves maximum impact from the moment it opens.
Exterior Visualisations
Our designers expertly bring outdoor spaces to life to help showcase furniture, sheds, pergolas, and any other garden-themed product in beautifully crafted, realistic settings. Using a wide range of innovative techniques, materials, and design concepts, we can illustrate how your products will look in any environment, from a classic English garden to a sun-soaked retreat. Every plant, texture and garden area detail is carefully considered. By planning every detail in advance, including layout, landscaping, and lighting, we ensure each scene highlights your products at their best. Weather is never a limitation for CGI, we can simulate sunshine, even rain, or seasonal changes to capture the perfect mood and showcase how your product beats the weather, helping your outdoor products stand out and inspire customers.
Product Animation
Bring your products to life with our eye-catching animations designed for social media and quick marketing videos. Whether it’s a promo clip, a short how-to, or a product spotlight, our animations showcase your products in action, highlighting key features, benefits, and functionality in seconds. We can even transform your existing lifestyle imagery into dynamic video content, adding motion that elevates previously static photos. This is often the natural next step for our clients once their product photography or 3D visuals are complete, giving them more value from the assets they already have. Optimised for engagement, these short-form animations grab attention, boost clicks, and have been proven to deliver exceptional conversion rates, helping your products stand out and sell faster in a competitive market.
Silo 3D Visualisation
Our e-commerce “simple scenes” and “white background cut-outs” deliver clean, high-impact hero images that showcase your products with clarity and precision. In a crowded online market, minimal and distraction-free visuals help customers instantly understand what they’re buying and form a strong first impression. By presenting products in their best light, whether through photorealistic detail, multiple angles, or side-by-side variations in size, color, or finish, you build trust, reduce hesitation, and support confident purchasing decisions. Consistent, professional 3D imagery not only enhances brand perception but also drives engagement, boosts conversion, and helps your products stand out across e-commerce, advertising, and catalogs.
Interactive 360
Showcase your furniture in a dynamic, engaging way with our Interactive 360° CGI product spins.
Customers can rotate and explore your products from every angle, gaining a true understanding of design and detail. Ideal for websites, product pages, emails, social media, and digital ads, they can also be added to print via QR code for instant interactive access.
The impact is proven — 360° visuals can:
Increase add-to-cart rates by 20%
Reduce returns by 30%
Boost conversion rates by 49%, according to Business Dasher
Deliver a richer product experience that builds confidence and drives results.
AR (Augmented Reality)
Our CGI-powered Augmented Reality (AR) services bring furniture to life by allowing customers to visualise products in their own space before buying. AR overlays photorealistic 3D models onto the real world via smartphones, tablets, or AR-enabled devices, creating an immersive, interactive experience.
Through our AR services, furniture retailers, wholesalers, and manufacturers can showcase products in context—highlighting size, style, colour, and functionality. This helps customers make confident purchasing decisions, reduces returns, and accelerates the sales journey. By combining our expertise in CGI with cutting-edge AR technology, we deliver visually stunning, highly engaging experiences that set your brand apart and drive conversions.
Experience AR
It's so easy!
Chilli Pepper Designs is revolutionising product development by utilising existing and emerging technologies to visualise products before they enter the physical world. Our industry-leading photorealism and CGI services provide numerous benefits to furniture retailers, wholesalers, and distribution clients, including enhanced customer experience. Why work with anyone else? Here are just some of the benefits as cited by our current client base who have used our CGI and associated integrated technology services:
Cost Savings
Virtual furniture renders are often more cost-effective than traditional product photography due to the elimination of the need for physical prototypes or expensive photoshoots for each product variation.
Flexibility and Customisation
CGI and integrated technology enables retailers to customise furniture designs, materials, colours and textures without physical prototypes, providing a wider range of options to customers.
Consistency
CGI maintains consistent product image quality and presentation, enhancing brand image and shopping experience, regardless of creation method.
Faster Time to Market
CGI enables retailers to expedite product image creation, thereby reducing the time-to-market for new products or variations compared with traditional photography methods.
Ease of Updates
CGI simplifies and expedites updating product images or design changes compared with reshooting or editing physical photographs.
Visualisations
CGI can enhance online shopping experiences by providing immersive visualisations of the appearance of the furniture in various environments, potentially increasing sales.
Reduced Physical Inventory Needs
CGI can significantly reduce the need for physical inventory storage by allowing retailers to showcase products digitally, instead of storing them on-site.
Effective Marketing and Sales Promotion
CGI can enhance visual marketing communication in the furniture and interior design industry, ranging from product conceptualisation to seasonal marketing and virtual brand spaces, ensuring your furniture and furnishing brand stands out from competitors.
Interactive Spatial Experiences
Virtual reality (VR) technologies can be used to provide interactive room experiences, allowing customers to take virtual tours of furnished rooms or apartments. This enhances the customer's impression and allows them to make more targeted furniture choices, ultimately improving their overall experience.
3D Visualisation Has Never Been Easier
Overall, CGI and our integrated services offer furniture retailers a cost-effective, flexible, and visually appealing way to showcase their products and enhance the shopping experience for customers either in person or virtually.
The days of furniture selling are evolving and the way that the major brands are capitalising and embracing this shift is setting the scene for the future of the furniture industry.
Chilli Pepper Designs allows you to compete with such brands by utilising our services, offering a competitive and cost-effective infrastructure that we have developed that is shaping our partners’ commercial futures in a world that is becoming ever-dependent on technology.
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Frequently Asked Questions
Interior 3D rendering brings design concepts to life, showcasing all the intricate details, from the quality of lighting to the texture of fabrics. This type of CGI provides a true-to-life representation of how a space will look upon the project completion. It is often used by architects and interior designers to present their ideas and market their services.
Exterior rendering focuses on the external aspects of landscape and architectural designs to suit outdoor furniture. This CGI provides a holistic view of the furniture in its context. We can even create specific weather conditions. Such visuals are perfect for garden furniture marketing, architectural presentations, real estate marketing, and urban planning.
Architectural 3D animation leverages computer graphics to create dynamic, immersive presentations. This process involves the creation of detailed 3D models, which are then rendered and compiled into a computer-generated video with visual effects and even music. 3D animations show projects in motion and from different angles, in an engaging and memorable way. Whether it’s a country house or an entire bustling cityscape, CG animation breathes life into static scenes, making it a powerful tool in architectural visualisation.
If you’re curious about why more brands are turning to CGI over traditional photography, our latest blog explores the benefits in detail. From complete creative freedom and the ability to showcase furniture in any setting or finish, to faster production times and cost savings, CGI is transforming how products are visualised. Check out the full comparison on our blog here: The Benefits of Furniture CGI vs Traditional Photography – Chilli Pepper Designs
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