Chilli Pepper Designs believe that our 3D interior visualisation images are so detailed and of such high quality, that people simply can’t tell the difference between our work and a photograph!
Computer-generated images (CGI), enable us to create visuals that tell a story and be understood in a way that sketches and drawings simply cannot. To sell furniture we have to sell the lifestyle that comes with owning the item: the golden morning sun that illuminates the bedside table, the crisp breeze that makes the curtains flutter in the kitchen and the warmth of a living room with an open fire. CGI allows us to carefully portray these emotions, in a way that will make you question how the images are computer generated and not photographs taken on a camera.
Whilst generating photorealistic images, we focus on conveying every aspect that the designer envisioned when creating it; the surroundings, the accessories and the ambience of the room.
It’s crucial to be able to replicate an array of different textures, from cane weave detailing and smooth leather to even the glossy green plants we use as accessories in the backdrops. Our in-house CGI team can create textures that look so hyper-realistic and are so incredibly detailed that you’d think you could feel them through the screen – which is necessary when our business is done predominantly online! Each crease in the bedsheet and each groove in the wood is carefully considered to bring our clients the most spectacular and captivating imagery they can imagine. We specialise in cameo shots, which allow people to explore focused, detailed key pieces. This is because we understand the level of detail you can achieve with standard photography, and how that translates to the buyer, every last detail matters. But we think we can match, if not top, the precise details and textures, in better quality than real life!
At Chilli Pepper Designs, we understand that the furniture is the main selling point, however, we go above and beyond that. We carefully consider the character of the furniture and add accessories where needed, as well as adapting the lighting to best highlight the different features. We can appealingly dress the furniture to promote comfort, style and happiness within the image, whether it’s a rug on the floor or a cooking book in the kitchen; we take all of this into consideration so you don’t have to worry. We have the same level of pride and perfection in our lifestyle accessories, therefore these are the same high-resolution, extremely detailed images that can be seen throughout our furniture pieces. We take a lot of time examining traditional photographs; the way that light looks when hitting an array of materials and how different textures look close up, we are then able to replicate this when it comes to creating CGI. This is why we believe a lot of people can’t tell the difference between traditional photography and the new wave of 3D renderings.
CGI also gives us the tools to edit 100% of our work, so if our client comes back and decides they would like to change something within the image, its no hassle and takes a little to no time, whereas if it was a photoshoot, it would be costly and time-consuming to make slight alterations. Another possibility within CGI is flexibility, we can reuse items, reuse lifestyle scenes, and redecorate when needed, all through our screens.
If you believe your business could benefit from CGI at Chilli Pepper Design, let’s chat!