Why Cutting Marketing First Is a Costly Mistake

When economic uncertainty hits, many businesses instinctively reach for the same lever: cut the marketing budget. It feels safe. Sensible. Responsible. But history and experience tell a very different story. Henry Ford famously said: “Stopping advertising to save money is like turning off your watch to save time.” Decades later, that quote remains painfully relevant, […]

Interior Design Trends for 2026 That Are Impossible to Photograph (But Perfect for CGI)

The furniture industry has always relied on photography to sell design. For decades, a well-styled room, the right lens, and careful lighting were enough to communicate quality, proportion, and aspiration. But as we move toward 2026, that model is starting to break down. Interior design is evolving faster than physical spaces, photography studios, and even […]

Seasonal Styling Made Simple: How Furniture Brands Can Transform Their Marketing Imagery for the Holidays

In the furniture industry, strong visuals don’t just support your marketing, they sell your products. Customers want to imagine your furniture in their homes, styled for the season they’re currently living in. As holidays approach, this becomes even more important. Warm, cosy spaces at Christmas… playful, autumnal rooms for Halloween… fresh spring settings—seasonal context helps […]

CGI Furniture Visualisation: A Guide for Interior Designers

In today’s design landscape, interior designers need more than creative vision; they need the ability to communicate that vision instantly, clearly, and persuasively. Clients want confidence before investing, and stakeholders want to see results before committing. That’s why many designers now rely on CGI furniture visualisation — the secret tool that helps win pitches, secure […]

How to Launch a Furniture Collection with CGI Marketing

Launching a new furniture collection has traditionally meant months of design, prototyping, photography, and shipping before you can even start marketing. But what if you could launch, market, and sell your range before a single piece is even manufactured? At Chilli Pepper Designs, we specialise in high-quality CGI (Computer Generated Imagery) that helps furniture brands […]

🚀 Boosting E-commerce Sales with CGI Product Images

How 3D, AR, and 360° Visuals Are Transforming Furniture Retail on Amazon, Wayfair, and Shopify. In today’s hyper-competitive e-commerce landscape, customers don’t just want to see your products; they want to experience them. Especially in the furniture industry, where size, texture, and fit matter most, visuals can make or break a sale. That’s why leading […]

Why Furniture Manufacturers Are Switching to CGI in 2025

Faster launches, lower costs, and marketing that truly sells. The furniture industry is undergoing a quiet revolution, and it’s powered by pixels, not photos. In 2025, more furniture manufacturers than ever before are turning to CGI (Computer Generated Imagery) to design, launch, and market their products. Why? Because the benefits are too strong to ignore: […]

How Much Does CGI Cost in the UK?

At Chilli Pepper Designs, one of the most common questions we get asked is: “How much does CGI cost?” It’s a fair question and the short answer is that there isn’t a one-size-fits-all price. CGI (computer-generated imagery) is highly flexible, and the cost depends on a number of factors such as product complexity, the style […]

The Benefits of Furniture CGI vs Traditional Photography

The Benefits of Furniture CGI vs Traditional Photography 🌶️ At Chilli Pepper Designs, we like things bold, fresh, and full of flavour. We don’t just whip up hot CGI visuals for furniture brands, we’re also furniture makers ourselves, through our sister company Indesign Furniture. We design, build, and market our own furniture using CGI, so […]

Our Services: Turning Up the Heat in Furniture CGI 🌶️

At Chilli Pepper Designs, we don’t do bland. We believe your furniture visuals should pack as much punch as a fresh chilli. Bold, vibrant, and impossible to ignore. That’s why we specialise in hyper-realistic CGI that makes your products look so good, customers will be craving them before they’ve even clicked add to basket. We […]