Furniture CGI will transform your marketing process
In recent years, CGI has revolutionised how product marketing and advertising agencies have presented their products for sale. Without the need for complicated and convoluted photoshoots, 3D product rendering enables companies to create perfect imagery in a simple and cost-effective manner. There are no limits on creativity and it’s all done from one sketch. It sounds incredible.
All this simplicity can transform a company’s marketing process for the better and here we will explore 5 of the top ways in which this can happen.
Reduced marketing expenses
By only working with the 3D rendering company, the company is able to control the budget and spend more time, resource and finance on the marketing of their product. They can even investigate more expensive methods of promotion such as TV advertising or web-based activity.
Campaign preparation
As the time frame of working with CGI is a lot quicker than that of a traditional photoshoot, 3D furniture rendering companies are able to create photorealistic images in a shorter space of time. All they require are the technical drawing of the client’s specifications, a mood board and brief for this highly effective yet intrinsically simple process to proceed.
Multiple versions
Using CGI furniture rendering enables designers to recreate a single product in a multitude of colours, textures and finishes. All the textures that are used in the 3D furniture rendering are very realistic and therefore can showcase close ups of the most sellable features. This furniture design visualization opportunity is much better for the overall consumer experience as they can engage with the product from different angles, perhaps even rotating it within different contexts. Naturally, this entices the end-user customer further and they are able to understand the features and characteristics of the product that they are interested in.
Storytelling
The whole purpose of the marketing process is to tell a story in order to sell the product. This has to be very carefully choreographed and by using digital libraries, designers can use many interior settings and change them according to the client’s specific needs. This also means that the same product can be modified for different target audiences, according to different aesthetic styles, reflecting varied contexts in which the product can be used.
Situational marketing
In today’s business world, it is important to consider how the product will benefit the customer, more so than who you are selling to. This individual approach is absolutely key to success. By embracing situational marketing strategies within your furniture CGI renderings project, such as offering more customisation, interactivity, a wide range of contexts to products and flexibility, you can ensure that your product will be marketed in the most effective and strategic manner for 21st Century business.