3D rendering enables us to create beautiful lifestyle images for our clients. We ensure that when it comes to the final stages of rendering, our clients' visualisations have come to life and our in-house interior designers have portrayed the furniture in the most picturesque way.
At Chilli Pepper Designs we take pride in every inch of our imagery, we carefully consider the visions of our clients as well as our in-house interior designer’s knowledge, to create the best possible lifestyle images.
When it comes to product marketing, we know 3D visualisation is the future, and when it comes to furniture, we are one step ahead! We have seen great success in companies using our services for all types of marketing! We commonly see our imagery used on websites, social media accounts and brochures, but you would struggle to find something CGI isn’t perfect for.
We understand the importance of bringing a piece of furniture to life. We know that to sell a product, you have to believe in it. Our photorealistic images make that possible. We take into consideration every detail when it comes to 3D rendering, from adding cookbooks to a kitchen shelf, to the shadows cast by daylight. We do it all!
Our aim is to take the weight off the client’s shoulders, therefore when we start working on a project we research the brand first. We want to understand what kind of content is currently being produced and to see if there is a reoccurring style and finish. When our team has an idea of how the company wishes to be visually represented, we create a mood board of imagery for them to look through and adapt if needed. If the client wanted to amend items, we ask them to send over some inspiration and together create the perfect product visualisation. We then get to work rendering the final photorealistic images!
When it comes to creating lifestyle images, our in-house CGI team specialise in creating realistic textures, lighting and accessories that complement the chosen furniture items. Chilli Pepper Designs are devoted not only to selling an item but selling a lifestyle. From carefully considering the way light would hit and reflect off a table, to a loose thread in a rug, every detail is considered and carefully placed within the image. Within lifestyle images, we often showcase different items within the range, which inspires customers to shop the whole range, instead of an individual item. Our interior designers direct the CGI team on how to position the furniture in a stylish arrangement, which drives sales, which is all part of creating the perfect product visualisation.
It’s this attention to detail and striving for perfection that makes our images so hyperrealistic, some people don’t even know they are computer-generated!
If your company wants to find out more about CGI and its many other benefits, read through our other blogs or feel free to contact us!