Computer-generated imagery is an extremely time and cost-effective way of producing high-quality images that are perfect for marketing.
When creating marketing campaigns for a furniture business, lots of different aspects need to be carefully thought out; the budget, renting a studio, hiring a photographer, transporting the furniture, accessories… The list goes on! But now there’s an alternative to the traditional marketing process: computer-generated images, (CGI).
Marketing furniture relies on imagery, which is why CGI is an innovative way to make sure the images are exactly as imagined. 3D rendering is a cost-effective, time effective and flexible way of portraying products, exactly how you intend them to be envisioned, making it perfect for marketing a wide range of products. Depending on how complex the item is, it normally takes up to two days to create a photorealistic high-resolution image, meaning simple and last-minute alterations can be made, from the angle of a desk to the colour of a sofa, at any time. The possibilities and aesthetic preferences are endless. CGI enables you to have complete creative control when it comes to how your images are presented, from the colours of the walls to the size of the rug, if you can dream it, we can do it.
When presenting your business to potential customers, you want everything to be perfect, using CGI allows you to get rid of all the variables of a traditional shoot so that the images can match your vision every time.
CGI doesn’t stop at images, 3D rendered videos are also crucial when it comes to marketing products, as videos organically increase the amount of time customers spend on the page, the information retained, and increase search engine optimization. This media type is extremely effective when growing brand awareness and is easily obtainable with CGI. Due to the high resolution of 3D-rendered images and videos can create many different business opportunities as the media can be spread over several platforms, such as LinkedIn, Instagram and Pinterest. Additionally, because CGI is a cheaper alternative to traditional photography marketing, brands can afford to push their images with paid advertising strategies, which relate to increased engagement and brand awareness.
Therefore when it comes to marketing, especially furniture, CGI is the future. The possibilities and benefits are endless, and with the world entering a more environmentally friendly and paperless era, it’s hard to imagine that CGI technologies will slow down.