10 benefits of CGI versus Photoshoots

Furniture CGI rendering and the 10 benefits over traditional photoshoots When deciding whether to use CGI rendering over a traditional photoshoot, there are a number of benefits that companies should take into consideration. Within the CGI process, 3D modelling refers to the use of any computer-generated imagery that illustrates a more realistic representation of the […]

What is CGI and how is it relevant to retail?

What is CGI and who invented it? CGI or computer-generated technology is the use of special visual effects using computer software. This very clever technology uses still or animated visual content, most commonly 3D computer graphics, to create characters, scenes and special effects. Edwin Catmull and Frank Parke were the original pioneers in the field […]